2023 Beauty Trends | Beauty Therapy Edition
If you're working in the beauty industry, you already know how quickly trends can change. The trick is to know what's coming and be ready to offer the services that match. Here are the top beauty trends you can expect to see in 2023 and the services you'll need to offer to stay up-to-date and on-trend!
Beauty Trends Of 2023
#1 Less is more
The beauty world continues to move towards a more minimal aesthetic, and it's unlikely that will change anytime soon. Your clients will be seeking subtle enhancements, nothing too over the top or heavy. 2023 will be all about subtly amplifying your client's unique features.
Lash Lift and Brow Lamination treatments will continue to grow in popularity as they allow your clients to enhance their natural features while keeping their look natural and minimal. Perfect for clients wanting to skip mascara and brow gel but still look polished and bright.
To find out more about our Lash Lift course, click here.
To find out more about our Brow Lamination course, click here.
Beauty Trends Of 2023
#2 Clean Makeup
In terms of makeup, clean products are the way forward. The term clean refers to makeup free from harsh chemicals, preservatives and parabens. But it also refers to a clean look as opposed to heavy foundation or full-coverage concealers.
Clean beauty is all about letting your skin shine through. So it's no surprise that more and more clients will want their skin to look clearer, smoother and brighter than ever before.
Dermaplaning is going to be your client's new best friend. Dermaplaning removes dead skin cells and vellus hair from the epidermis, and it's fantastic for preventing breakouts & congestion.
Your clients will all quickly become hooked on Dermaplaning. You'll be able to reveal their brightest, smoothest, most glowy skin with just one treatment. A hint of BB Cream, Mineral Makeup or tinted moisturiser is all they'll need to perfect that no makeup, makeup look. Or better yet, ditch their foundation altogether!
To find out more about our Dermaplaning course, click here.
Beauty Trends Of 2023
#3 Skincare obsession
Over the past few years, we have seen an enormous shift in our client's attitudes towards skincare. Only a few years ago, most of our clients refused to do more than cleanse and moisturise - now 6 step skincare routines are the norm (which we love!). Your clients will be researching different ingredients and how they work before purchasing a product, so you really have to know your stuff if you want to thrive as a skin specialist.
Get ahead of the curve with our Foundation Skin Knowledge Course. This course will give you invaluable insight into what goes on underneath the skin and how to manage a variety of common skin concerns. Our Foundation Skin Knowledge course will empower you to feel confident when recommending beneficial skin services and products. Your clients will see your confidence, love their results and keep coming back for more.
To find out more about our Foundation Skin Knowledge Course, click here.
On that note, if you're considering bringing in a new skincare range, check out our free course with Australia's favourite cosmeceutical skincare brand, The Australian Skin Institute - Learn The Basics Of A Cosmeceutical Skincare Range.
To download the course for free, click here.
Beauty Trends Of 2023
#4 Eyebrows of all shapes, sizes, styles & colours
Whether you're a brow expert, beauty therapist or esthetician, you already know eyebrows continue to become more important and popular than ever. And there won't just be one look. Expect clients to ask for everything from full and fluffy to dark, defined and sleek. We're even going to see a bit of bedazzlement with glitter and sequins!
The key is knowing how to handle every brow request confidently. There couldn't be a better time to brush up on your brow skills. Our High Definition Brow course is the king of all brow courses. You'll learn everything from how to run an advanced consultation and our signature mapping method right through to Bronsun Dye colour selection & application and modern waxing techniques.
To find out more about our High Definition Brow course, click here.
One of the best things about the beauty industry is the constant development of new techniques and trends - which is why it's essential as a beauty professional to invest in yourself and your skills. Offering new cutting-edge, trend-forward services will bring you new clients while boosting your sales and retention.
We're excited to see what other trends pop up over the next few years, and we'll be sure to keep you updated along the way.
Ready to upskill in beauty? click here.