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How To Build A Home Beauty Business Specialising In Lash And Brow Treatments

Are you thinking about starting up your own home beauty business? Specialising in lashes and brows is a great option! You don't have to go out and complete a whole diploma, and you can get yourself set up quite easily. Often the most challenging part is getting started, so we've broken it down into 7 simple steps for you.

Lashes and brows home beauty business

Step 1: Perfect your Training And Skills

If you want to build your own home beauty business specialising in lash and brow treatments, you need to undergo appropriate training and gain the necessary skills to work in the beauty industry.

The Skin and Beauty Training Centre offers online courses, allowing you to study from the comfort of your own home, at your own pace. 

Here are the courses we recommend for building a home beauty business specialising in lashes and brows.

Reach out to friends and family to practice, posting in beauty groups on Facebook is a great way to find models, and we recommend offering treatments at discounted rates while you're perfecting your skills. 

What equipment do you need to start a home beauty business

Step 2: Equipment

You will need the appropriate equipment for each treatment and your designated space. You can buy brand new, but it can be expensive. We recommend sourcing what you can second hand, facebook marketplace is a great place to source beauty beds and other equipment. 

Purchasing a kit with each course is a great way to ensure you have everything you need for each different treatment, and you can repurchase these items from the skin and beauty training centre shop. We also recommend looking into your local wholesale beauty supplier for purchasing equipment and other consumables. 

It's worth investing in little touches that create a relaxing and professional environment. Things like matching linen, a music speaker and a candle or diffuser. If you decide to play music during your treatment, look for relaxing or peaceful playlists. Shopping from budget friendly businesses like Kmart, Target or TK Maxx is a great way to freshen up your space without blowing your budget. 

Do I need insurance for a home beauty business

Step 3: Insurance 

It's important to take out insurance when you're starting up a beauty business. Beauty therapist public liability insurance isn't just about protecting assets and employees – it's also about protecting your clients. In the unlikely event of an accident or error, it could prove vital in preventing significant financial losses for both parties.

Furthermore, having the right cover can help to reassure clients they're in safe hands and entice them through your doors.

You can find more information on this type of insurance here. 

Do a little research for this one to ensure you're getting the right cover for your home beauty business. 

How much should I charge for lashes and brows

Step 4: Create A Pricelist 

Next, you need to decide on the prices for each of your beauty treatments. As a general rule of thumb, we recommend $100 per hour. For example, if a brow wax takes you fifteen minutes - following this rule, you would charge $25.

Once you’re up and running, If it fits within your budget, we recommend designing some pricelists and getting them printed. Try to avoid heavily discounting family and friends, mainly because they will be the majority of your clients in the beginning. Remember, this is your business and part of running a successful beauty business is making money. Besides, they will be so blown away with their results - they will be more than happy to pay! 

social media marketing beauty therapist beauty industry

Step 5: Social Media Marketing 

Something new beauty business owners tend to forget is social media marketing. Make sure you're using social media to your advantage. The best thing you can do for your beauty business is share your latest work on Instagram and Facebook. Clients love to see before and after shots, especially if they're thinking about having a treatment themselves. When sharing on social media, make sure you use hashtags. That way, people looking for lash or brow treatments in your area can find you!

Look at other beauty business accounts for inspiration, and we recommend using Canva to help you create eye-catching content. Set aside some time each week to create posts ahead of time. This way, you're not thinking about what to post at the last minute.  

booking system appointments beauty therapy

Step 6: Booking System 

You will need to set up a booking system before you begin taking appointments. In the beginning, we recommend using a written appointment book. Etsy has some minimal and functional options. Find them here. 

Next up, work out how much time you need for each appointment. In the beginning, allow yourself a little extra time for each appointment. Once you're feeling more confident, you can refine your appointment lengths. 

Decide how you want your clients to contact you and include this on social media. Encourage your clients to text or DM you, rather than call if you're working by yourself. That way, if you're with a client when someone tries to make an appointment, you won't miss it. 

researching beauty trends what's new

Step 7: Stay up to date with trends 

The beauty industry is ever-evolving, and so are your client's needs. By staying up to date with the latest trends, products, and tools in your field, you'll keep your clients happy and foster lasting client relationships.

To stay at the top of your game, use online resources like social media or online news articles to watch trends within the beauty industry. You can continue learning through new courses with the Skin and Beauty Training Centre. 

Pretty simple right? 

Setting yourself up for success starts with the right skills, equipment and training. The Skin and Beauty Training centre is here to help you succeed. If you would like to get in touch with one of our trainers to discuss where to begin, click here. 

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