The Power Of Social Media: 5 Tips For Effective Posts
Using social media is a powerful way for you to communicate and engage with potential new clients in a more personal way. It’s not only a platform from which you can advertise your products and services but a powerful way in which you can form real relationships and connections with both prospective and existing clients.
However, to use the power of social media to its full potential, you need to know your ‘target audience’.
A Target Audience is a group of people defined by various common attributes and characteristics. They are the groups of people most likely to purchase your product or service.
For example; you want to promote your eyebrow services, and you think... “Great! I’m going to get inundated with interest because everyone has eyebrows!” But realistically, your potential clients are filtered down by many variables such as gender, age, location and the type of brow service they are looking for (maybe they are looking for Brow Lamination and you are not yet offering that service).
Just as importantly, you need to know which social media platforms your potential clients are most likely to be using and how they are using them.
According to recent data, in 2021 Facebook has 2.7 billion active, monthly users worldwide, with 51% of those users being aged between 50-65 years. And, in comparison, Instagram has one billion active, monthly users of which 23% are aged between 50-64 years. This is important to know. Why?
Because if, for example, you are wanting to promote your range of age correcting skin treatments aimed at targeting, fine lines, wrinkles, pigmentation and broken capillaries - your target audience is more likely to be hanging out on Facebook, less likely on Instagram, and almost not at all on Snapchat. Click here to see the full 2021 demographic breakdown across multiple social media platforms.
Once you have defined your target audience and selected the appropriate social media platform to promote your services on, you can use the following tips to produce engaging content in your posts:
Always Include A Call To Action:
Simply posting a picture of your product or service on social media is rarely enough. Using a ‘call to action’ (CTA) is a great way to encourage your target audience to engage with your post in a certain way. CTAs are usually clickable buttons, images or links that direct the user toward a certain action.
Perhaps you want to promote your new Lash Lift service. Your call to action could be a ‘book now’ button that directs them to your online booking system, or a link that leads them to an informational blog you have posted on your website. In fact, research has shown that adding a call to action will significantly increase the likelihood of your audience interacting with your post.
Encourage User-Generated Content You Can Share:
UGC (user-generated content) is any post, text, video, image or reviews that have been created by your existing clients and that you can then share online via your business’s social media accounts.
Potential clients often rely on other users' opinions and experiences with your product or service to make their purchasing decisions. UGC helps brands build trust with the client and more often than not, existing clients love seeing themselves acknowledged by the brands they support. Just make sure you ask if you can share before doing so.
Also, combining UGC with a compelling call to action is a powerful way to engage clients through social media marketing.
Develop Brand Partnerships To Expand Your Social Media Reach:
Finding local or complementary brands or businesses that you can partner with is a fantastic way to organically expand your target audience on social media, by ensuring you @tag and share each other's posts.
Perhaps you have a local hair salon that would be willing to collaborate with your business, or if your target audience is ‘brides’ for example (maybe you offer bridal make-up), you could search for a jewellery business that specialises in wedding and engagement rings to collaborate with.
Just keep in mind that; whomever you choose to collaborate with should be complementary rather than a competitive service or product.
Forget The Hard Sell
Nurture leads, Don’t Hard Sell. In the world of social media marketing, Nurture should lead 80% of the time. While the goal is always to attract and engage clients; the main aim on social media is to execute this via informative, educational and entertaining posts.
Use an 80/20 principle in which 80% of your posts are educational and/or entertaining while the remaining 20% are service and product-focused.
Set yourself up to be a credible source of industry information. This means sharing useful content, answering questions, commenting and replying to interesting posts from other users. It’s called social media for a reason… so be social and interact with both your clients and your social media community.
Learn more beauty marketing tips in our blog: How To Attract New Clients And Keep Them For Life
The Skin and Beauty Training Centre Is Here To Help Your Beauty Business Grow
The Skin and Beauty Training Centre was created with a mission to give everyone the opportunity and accessibility to professional, advanced industry training that's affordable and effective.
The Skin and Beauty Training Centre is accredited by ASI - Australian Skin Institute, Brazilian Beauty and MediLight Australia; we train 100’s of beauty therapists each year, who have performed professionally trained treatments on thousands of happy customers Australia-wide.
At SBTC we believe in helping students become the best version of themselves by:
- Developing and educating our students to provide the best possible treatment experiences and results for their customers.
- Empowering students to feel confident in themselves and the treatments they are performing.
- Provide a clear focus on business growth and profitability to enable small businesses to thrive and grow.
All our specialised training courses are readily available for any level of experience; from aspiring home salon owners, to beauty therapists who are new to the industry, through to experienced therapists or salon owners looking to expand their knowledge and up-skill in a new treatment.
If you have any questions, give the friendly SBTC team a call on (07) 3357 4081, email firstname.lastname@example.org or simply chat online at www.skinandbeautytrainingcentre.com.au