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Words from our CEO

“I was also passionate about the beauty industry and knew I could add value to a beauty customer’s experience. Back then the beauty industry was very different and I saw an opportunity to take the small business beauty salon model in a corporate direction. My intention was initially to deliver high quality waxing and spray tanning services and essentially that was what we delivered. Since then, however, we’ve added a whole range of products and services to fulfil our clients’ diverse needs. It’s proven to be a winning formula. 

We’re looking for enthusiastic people who are passionate about the beauty industry and delivering the best service by taking on our ‘client is king’ philosophy. With our expertise in operations, marketing and training, we support you on your journey! 

When you buy into ASI, you don’t just buy into the brand, you become part of a culture. We are a family of like-minded, hardworking, passionate and successful business people, all happy to share our knowledge and experiences with you. In 2004 it was me looking to take control of my destiny, now it is your opportunity. Read on and discover the beautiful possibilities with ASI.

The client is king at ASI and we treat our stockists as we would our own clients. I’m proud to say that as an organisation we work towards this company vision and mission daily to achieve a profitable successful business model that creates a superior value proposition for clinics and clients alike. There’s no better feedback than that of a happy client whether you are exceeding your business goals or a client delighted by the salon experience. ASI is an exciting brand to be a part of from every angle and I love every moment of witnessing and being instrumental in the growth of the brand and nurturing the people within it.”

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